Tackling Lead Generation
Here Are Some Tips To Get Them Rolling In...
Finding new lead generation methods is a task that every business owner must tackle. Discovering innovative methods of finding new sources of customers and clients is not always intuitive, however, and does require a bit of education. The tips presented in the following paragraphs are meant to assist with exactly that.
Use social media as a lead generation tool. In social media, you need to not only build a presence, but you also need to build a community. It's an opportunity to build trust which will lead to more and more leads coming your way. Don't just look at the obvious social media channels. Consider them all.
Make sure your landing page is ready for visitors before you generate a lot of promising leads. Your landing page needs to contain all relevant information and options to buy or download. If your landing page is constructed well, you will have a much greater chance of converting your leads into sales.
Social Proof - Customer Reviews
Use consumer reviews and possibly case studies to help you generate leads. When you have conclusive data, this will help consumers be more trusting. Studies and testimonials are among the best ways for potential customers to learn about you and your products.
Asking For Testimonials - Spreading The Word...
Ask your current customers to pass on the word about your company to those they know. Your current loyal customers are the best lead generation asset you have. Their word of mouth can really mean a lot to generate new customers. Just them sharing your company information on social media can be surprisingly powerful.
Danger - Info Overkill
Avoid overkill in your information gathering. Many leads will be happy to supply basic information. However, with each data field that your potential lead needs to fill, their desire to continue wanes. Gather the basics that will be necessary to qualify the lead without pushing for every bit of information you can gather.
Stats, Stats, Stats...
Analyze the numbers surrounding your lead generation. Are you finding it takes lots of hours to discover potential leads? Are these leads qualified or rather weak? Measure the time you have in versus the conversion rate. This will help you decipher which tactics give you the best return on your investment.
Don't Re-Invent The Wheel - Just Put A Spin On It
Look at your competitors to see what tactics they use to generate leads. You don't need to reinvent the wheel when you are going to market. Oftentimes, your competitors have already done the hard work for you. If you see them using certain tactics heavily, there's a good chance they are doing so because it works.
Team Work Makes The Dream Work
You have competitors, but you also have companies within your industry that complement your business. Therefore, network with these companies so that you can exchange leads. This can be a great method to help gain new customers and strengthen your business niche in general for repeated business later on.
Video For Story Telling - Your Power Tool
Use videos and images to tell your brand's story. Article writing is a powerful form of content marketing for leads, but videos and photos can be even more powerful. This is especially true for mobile screen visitors to your site. Reading content on mobile devices can be less than optimal, but a photo or video can tell the story really well.
Create an interesting video on Youtube for your business. If you have a product or service to sell, this is a great way to demonstrate it. Include a link that goes directly to your website to make it easy for viewers to find out more information about what you offer.
Chuck is Christian, a Husband, a Father, a Grandfather, and a Foster Parent. Most of Chuck's working life has been devoted to serving others. Over the past 20 years, Chuck has helped hundreds of troubled and delinquent Youth cope emotionally as they went through a critical time in their lives.
In 2000, Chuck Guyett began what would later become a successful career in the Network and Affiliate Marketing industry. He got involved in sales when Pat (his wife Pat now of 40 years), was diagnosed with cancer and could no longer work.
Chuck has earned awards for Chuck has earned awards for leadership/sales achievements and has taught thousands of marketers how to sell using the phone.