Do you ever feel like people just don’t see how incredible your opportunity is and no matter what you do they just don’t get it?
When I first began marketing I got excited about my business and after composing my list (with the help of my company’s employee list – please don’t do this as your boss might get upset and fire you for calling his employees) I set out to sell the world. I was reluctant to do any kind of MLM because they don’t work and everyone knows this to be a fact. Once I became convinced that this was just another Urban Myth I began to get very consumed with the idea of being a success. I talked about it all the time and every conversation ended up with me talking about my MLM.
My enthusiasm was off the scale and everyone that knew me began giving me a lot of distance. Even my relatives were beginning to avoid my phone calls and it eventually occurred to me that I was being too one dimensional. After all, there is more to life than success, and “Money” is not the most important thing in life though I believe it is right up there with “Air”. I found myself feeling very frustrated that the people I respected didn’t see what I did in my MLM. I could not understand why they didn’t want to become wealthy like me.
In talking to one of my Mentors about this he told me that he loved my enthusiasm and attributed much of my initial success to it. He told me that he would rather have a new rep that personified “ignorance on fire than knowledge on ice”. He did advise me to change my approach a little. He suggested I make every effort to find out information on my prospects that would tell me why they would want to earn more money. He told me that I was too focused on myself, my company and the services I was marketing. He said that people are not interested in features as much as they are interested in benefits.
My coach told me that once I knew what my prospect needed, then to use that information to show my prospect how my business could help get it. He suggested I tell my prospect to imagine that I had a magic wand pencil and that when I waved it in front of the prospect to tell him he will have his life change in two years to be just exactly as he wants it to look. Then get my prospect to share what that future would look like. My coach said that I should follow up by asking my prospect “If I was willing to work with him for the next 2 years and help him get that future would he be coachable and do the work I asked him to do?”
When the prospect says yes he would, it is because I would had hm reveal his needs and would be in effect asking me to help him to achieve that life. The use of the metaphor of a “Magic Wand”, my prospect gave me his “WHY” and when I offered to help him achieve that, he was then able to see the “VALUE” in it partnering up with me.
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