MLM Lead Call Fear

Calling leads was perhaps the scariest thing that I have had to learn how to do. I recall the first time I joined an MLM. The person that signed me up showed me all the numbers and convinced me that I was on my way to success. I called a friend and asked him to go over the numbers with me and he assured me that I was on right path. So I cut the check and signed up with the company. It was exciting and I can recall replacing my normal sheep counting at bed time with counting one hundred dollar bills.


Actually I never have count sheep to get to sleep, that is something I usually have no problem doing but I have to admit I did spend a few sleepless nights envisioning a new car,  a big new house and a robust bank account. It was great, I was on my way. I was not able to dive in immediately as I had other obligations at the time I joined so when I finally looked at my starter kit a week later it told me to write down on a sheet of paper my reason for doing the business. Man, that was so easy to do, after all, I was going to become wealthy – a self made man. The next step caused me to have difficulty swallowing. I was now required to write a list of names of people that I knew.

I was told we all know a couple thousand people by their first name long before our 20^th birthday but honestly I struggled to come up with 20 people. So what was I to do, I couldn’t quit because I hadn’t even started. Well, I did what any red blooded newbie would do, I went to the company employee list of the firm I worked for and completed my list of 100 names. I thought to myself, Chuck that wasn’t so tough you can do this! The next step though was a game changer. As I continued to read my starter package it told me I had to call these people and introduce them to my new MLM business. YIKES!

Now if calling them wasn’t bad enough I had to read a script to them and pretend I was just talking. Pure nonsense! I refused to do that. I had been talking to people for years why would I need to read a script besides nobody would believe that script was me because I don’t talk that way. So with my palms sweating and my heart beating so loud I was convinced the person I was calling would hear it, I made the dial. I introduced myself made some very uncomfortable small talk and then attempted to pitch the deal and got so tongue tied that I almost had a heart attack from my stress level skyrocketing.

I did this a few more times and found that as fluent as I was with the English language I could not speak more than 2 or 3 words without sounding like I was on some mind altering drug. I remember actually sitting in front of the phone for 10 or 20 minutes just staring at the phone without using it, trying to muster the courage to make another call. I actually recall even praying before I dialled the number asking God to please make the person not be home. What I learned from all this is that I did not die from dialling the phone and the people I called would still like me even if they did not join my business or want what I was marketing. Oh and yes, scripts turned out to be important and 10 years later I write them for my new people.

My coach told me that it was normal to feel the way I did about making dials as he had felt the same way. He said Chuck if you want to be Great you have to be Good and if you want to be Good you have to be Bad and if I wanted to be Bad I would first have to start. So in the words of A.L Williams Just Do It, and DO It, and DO It, and DO It, and DO It, and DO It, and DO It, and yes you will become successful!

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