If I Do Sales Then I will:
- Have to do public Speaking – Marketing and Sales requires public speaking to varying degrees and most people would rather die than do public speaking. Standing in front of large audiences is not a requirement to become successful in any MLM.
- Become a pushy, self serving person - Most people believe that the act of Sales means manipulating or coerce another to buy something they don’t want, can’t afford and will never use – seasoned with tons of pressure to close the deal. Professional marketers never do selling or convincing – they sort.
- Lose my friends and my family if I do an MLM – A commonly held belief is that to do an MLM means that it would be necessary to pressure ones friends and family to join their MLM business and in so doing ultimately lose their family and friends love and respect. When you act with integrity this is a non-issue.
With these prevailing myths it is no wonder most people’s knee jerk reaction is to say no to joining an MLM.
Sadly, folks involved in sales marketing often get unjustly stereotyped. The truth is that referral marketing is one of the oldest forms of marketing that exists. Sales and marketing is a very needed and noble profession. We would not have food to eat, clothes to wear, or even a car to get to work in if we had no one sell us our products and services. We think nothing of recommending a great restaurant or an excellent holiday “get-a-way” to a friend. If you had the cure for cancer you would gladly share it. Many people in the trades have experienced the “good friend” that expects him or her to repair his electrical, fix his car or sell his house at cost or even less because of the friendship they share. Friends helping friends is the underlying principle that is being played out.
People often fear that if they gave a personal endorsement and profited from it in some way, they would be risking their credibility or character. The new MLMer may experience a “value based” dilemma, if they begin to question their own intent. Is the recommendation to use the product or service because they believe in the product or service or is it because they wanted to make money at the expense of their friend or family member? They may perhaps worry if they will lose their credibility should the product or service did not perform as expected. As silly as these fear sound, they are common. In our society it’s acceptable and reasonable to make a recommendation to purchase a given item, provided the person making the recommendation is not a friend of the purchaser. So often I hear people say that they are willing to try marketing as long as they don’t have to bother their friends and family.
Imagine that you went to a particular restaurant at the recommendation of a friend and ordered a steak. You asked that it be prepared a specific way and yet despite your instructions, the steak was not cooked as you had asked. Would you hold your friend responsible or refuse to ever eat steak again? Obviously not! You would likely request the steak to be sent back to be prepared properly, or you would ask for a refund and leave. Your friend referred you to the restaurant because he believed it was a great place to go eat. Obviously your friend thought highly of the restaurant’s food, so it may have been that the regular cook was off that day.
Many people are reluctant to invite a person they about into their business because of a fear of that person might fail in their business and they would somehow feel responsible. However, just because someone was unsuccessful in your MLM business does not mean you are in any way at fault. Consider our education system, not everyone that goes to high school graduates. The majority of all medical students fail to graduate as Doctors yet as a society we value very highly our medical schools. Every new business that starts up in North America has a 95% chance of failure with only 5% lasting longer than 5 years. If you believe you have a solid opportunity your role is to share it with people and it only makes sense that you share it with people you care about. If a new MLMer is only willing to approach strangers then their lack of belief in what they have to offer will be obvious and their failure is assured.
A person’s success in business is the responsibility of the person that took on the challenge to live the American dream. People that recommend a product or service whether they are paid for their recommendation or not, are not responsible for the outcome when their intent was honest. Network marketing is simply marketing using a referral approach thru a social network. The intent is always to identify a need and then provide a potential solution. It’s an ethical approach to market products and services and is used by the most successful mainstream businesses in America today. Educating people in this truth is a necessary part of growing your MLM business. As for public speaking, if you can share a great idea with one or two people, over time you will find your business will attract the “public speakers” and also your fear of being in front of a group will disappear as your confidence grows. “Inch by Inch It’s a Cinch!”
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