Have you ever had this happen on the phone? You call a prospect about your MLM business and instead of you sharing the business; the person you dialled takes over the call and interviews you? Each time you answer a question they ask they bury you with a barrage of questions and then they let you go after they have finished interviewing you. Perhaps you are even ready to throw in the towel because you are so frustrated.
If the above sounds familiar then read on because you are not alone. During my first year and a half in my MLM I had no upline that did calls on the phone using Leads. Once a week I would join a conference call and listen in to a leader make his calls. I think I listened in more just to remind myself that calling Leads could be done successfully if you knew how. Despite my religiously attending the calls each week I was unable to see any significant differences in his presentation and my own.
I understood he was skilled and I wasn’t but he was saying the same things as me but he was getting a different result and I could not figure it out. I was almost ready to give up on calling prospects when I met a fellow that later became my mentor and coach. (As a side note it is important to find someone that will work with you and give you feedback on your efforts.) I had read my script so many times I could recite it in my sleep and I asked him about my results and what advice he could give me. He said Chuck when you talk to a prospect speak from the heart.
I asked him if I could listen in as he made a few calls and he said sure. He dialled the first number and a lady answered and he spoke to her like they were long lost friends. I mean he was as warm to her as if she was family. This “familiar presentation” really jumped out at me I had always called prospects and spoke to them as though they were strangers – because they were. My coach said that it was not the words it was the level of connection I was able to make that would mean the most in my calls.
I look back and laugh now at the way I did calls to prospects. Sometimes I would call and sound like a News Reporter or perhaps a Radio Announcer like the guy on that TV show WKRP in Cincinnati. I had a whole menu of voices to use and totally overlooked the best one, my own. I had to learn to speak to strangers as though we were best friends. Once I began doing this I began to have significant success. People want to do business with people they know like and trust and in the beginning I did not sound a friend or someone they would trust. Zig Ziglar said that he doesn’t call strangers, only friends he hasn’t met yet.
Speak with warmth and from the heart. Make it your mission to call friends you haven’t met yet and your frustration connecting with your prospects in your MLM business will disappear.
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