It is tricky to understand mobile marketing and creating a plan to use it wisely is also a sticky situation. You need to learn the right codes, techniques, applications, and formats. Here are a few ways you can succeed with your mobile marketing strategy.
Have QR codes on your printed ads for the more tech-savvy consumers. Anyone who has a smart phone can use the QR code to access your site or coupons. Have the codes printed on posters, brochures, business cards and catalogs. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.
On your site in particular, you need to learn to say more with less in your mobile content. Sites that are packed with keywords and say nothing of value are unfavorable. With mobile marketing, you need to be short, sweet, and to the point.
Your mobile marketing campaign could use a mission statement, if for no other reason than to keep you focused on your goals. Having a set of rules you abide to will help you avoid making any dishonest decisions.
Pay close attention to what your competitors are doing, this is a great way to gain an edge in social marketing. You need to be discernible from the competition.
Your home base is the main element of your campaign. Your goal should always be to drive visitors to your home base or remain in contact with others who frequent your home base. Remember that a mobile platform should be an extension of your existing marketing plan, not the center of it.
Avoid sending texts early in the day or too late at night. This can be an annoyance and turn-off for many consumers, no matter how much they enjoy your product.
If you're going to get involved in mobile marketing, make sure your sites and communications are optimized for a mobile screen. If you want to know what your customers are dealing with, try out the phones that they are using.
If you are trying to get through to a customer on the phone or by text message, remember that there's a human being on the other end of that phone. Do what you need to accordingly.
Link your social networking website pages to your business webpage. Don't forget to link your business website to your social networking sites as well. Customers probably will not search for you, however they may check you out on a social networking site.
Make sure you give A/B testing a try with your mobile page. This can help you understand what your visitors may be having trouble using or understanding. Make two distinct versions labeled A and B of your landing page, then test extensively to see which of the two lands you the most sales. Of the two, go with the page that performs the best.
Mobile marketing is very important and you should know all the ins and outs. This will make it easy for you to know which mobile marketing strategies suit your business needs. Using the above tips is a great start.