
Marketing Strategy Plan – Through The Looking Glass
I recently got an email from a person wanting to get into the marketing arena and like so many is concerned about getting taken in by a scam as well as making sure that he invests his money wisely. After writing for several minutes I thought I would post my response to him and share it with you. I recall the first time I signed up with a company and looking back there are a number of things I wish I had been aware of. Like always please give me your thoughts and any experiences you may have had when you first started out.
Hello Chuck,
Thanks for your information. Mr Marketing Rep X has spoken to me before, he has Staff that responds to your call for questions and answers. He has two programs one for $39.99 to start, but you do the advertising on your own. The other one is more expensive where they do the whole thing for you including coaching.
This has been the sticking point why I have not actually done anything.
Do you have a better idea???????
I will be leaving for 3 days with my son to Villanova University for official visit and will be back to my computer on Sunday night. I do not have international call plan to Canada.
Have a nice day.
Mr Prospect X ….
Here Is My Marketing Strategy Plan / Letter Back To Him…
Hi Prospect X ,
I guess the first thing that jumps out at me is that a $39.00 program is not much money and is unlikely to
Generate much money to you for the first 5 to 7 years if at all. So the question is how much money do you want a home business to generate for you monthly/yearly?
The second thing is that the credibility of a business venture can easily be gauged by the length of time a
Business has been operating – most fail within the first 5 years.
The third question I have is: What the type of market do you have for your product or service – does it have mass appeal?
Finally there are two main types of business ventures:
Low Investment (Low Tier) – (under $500.00) which typically rely on an accumulation of customers/business partners (down-line) – industry average being 10,000 marketers/customers to generate $10,000.00 per month 5 – 7 years
High Investment (Top Tier) – ($5,000.00 or more) 10 customers a month or less to generate $10,000.00 per month Can happen starting month one although Success is based solely on one’s efforts.
Regardless of the Business you choose to go with both require $300 – $500 for advertising. (Most people fail in business due to under-funding. ) Businesses advertise Every month – eg. McDonalds Restaurants. Stop advertising and your sales stop and ultimately your pay check.
Training – Some ventures and affiliate programs offer extended training programs which is great! Coaching is often viewed by people new to the Industry as an added expense
But marketing is a science and by this I mean operating a successful business is repeatable – once you know what you need to do and then do it you ultimately will have success.
There is a significant value in having a mentor that profits from your success since they will have a vested interest in your success. This does not mean that they will invest hour after hour of working with you over the phone or in person but it is in their best interest to review your progress, give you coaching and offer you assignments aimed at helping you reach your goals.
Honestly I don’t know enough about you to say if you would be a good fit with what I do however I will give you some food for thought and an assignment you can do and if you choose not to that is ok.
My Marketing Strategy Plan is a global one:
I am a full time student of marketing (even after 13 years) and hang out with other top marketers which is why I belong to MLSP
Strong Recommendation Get Educated with My Lead System Pro So Can You Avoid Making The Big Mistakes – Take it for a test drive for 2 weeks investment is only $10.00 (is refundable) http://www.MarketingProInc.com
- Learn How to Prospect For Leads
- Learn How to generate Leads
- Learn How to Attract Leaders To Your Business
- Learn How to Use Online Marketing – Article Marketing; Video Marketing; Solo Ads; Social Media Marketing (Twitter, Facebook, LinkedIn); Google and Facebook PPC; Affiliate Marketing
- Learn How To Blog – Personal Branding
- Learn How to Set Up Advertising Campaigns (although they offer excellent pre built ones)
- Learn How to Set Up Fan Pages on Facebook
- Leverage your Time – Team Training – Have new members plugged in to MLSP
I market for a Low Tier company that (See http://www.SimpleGreenPlan.info):
- Has approx. 300 products
- Has an A+ Rating with the BBB
- Has Been In Business for 25 years
- Does $1,000,0000,000.00 a year in sales
- 90% of the customers that began shopping with them 12 months ago are still with them today
- 29.00 to join
- Shop each month with them instead of local store
- No new money to spend each month on business and monthly shopping commitment is approx. $65.00
- Green Company
- Our Team Provides its members 10,000 Network Marketer Leads each month suitable for Bulk Email to promote the business
- Pros – Solid company with documented proven success, All Products backed with 100% Satisfaction Guarantee or Refunded Residual Income, Low Cost Entry
- Cons – Typically Will take 3 -5 years To Replace a Full Time Income – Success will vary based on individual’s efforts
I also market for a Top Tier company that (See http://www.EarnWithResorts.info):
- Been in Business for over 20 Years
- Access to Over 5000 Resorts World Wide
- Discounts of up to 90 % On One Week Stays
- Commissions are Currently $500.00 or $1000.00 After Dec 15 $500.00 or $2000.00
- Over 2000.00 in Start Up Bonuses To Help New People Marketers Business Moving Quickly
- 6 Figure Leadership – Trained by People That Are Already Massively Successful
- Cons – Investment Priced For Those That Already Believe In Industry currently $2,995.00 + $ 100 Price Increase of December 15th 2011 Start Up Investment $4,995.00
I Do Affiliate Marketing Using My Lead System Pro MLSP (See http://www.MarketingProInc.com) :
- I Have Already Spoke To This In Detail
Prospect X, there are many great companies and ones that market great products and services. I can relate to your concerns about taking a dive in as there are many things to mull over.
My best Marketing Strategy Plan / Advice Is Simply This:
- Identify what you need to earn and how quickly.
- Make sure you invest yourself with people that will work with you
- Make a commitment to do the business no matter what for a minimum of 2 years
- Get professional coaching from Leaders that actually do the business not just echo “teaching mantra”
- Become a student of the industry and associate with others in the industry each day.
- Develop an action plan – what you will do each day/week/month/year in exchange for what you want your business to give you.
- Avoid Start Up Companies Like the Black Plague – They May Have Big Dreams and Be Great People but 90% go Out Of Business in their first 5 years.
I hope I did not lose you as this turned out to be a longer email than I had intended when I first started writing it. I intend to take your name off this email and post it on my Blog as a guide to others.
(Prospect X) Call me on my Colorado number 303-482-2896 if you want to explore working with me.
P.S. If you are comfortable with the long term approach of accumulating thousands of customers and don’t mind waiting for the income to build then you going with a Low Tier program will be a good fit. If you are wanting to have an opportunity to make the large commissions then definitely call me before the 15th and you can get your questions answered, save you $2000.00 on your start up and get you positioned immediately to begin working on your goals.
P.S.S. Nobody can guarantee you make the big money or even make a little money but I believe that if you play with the best you have a far greater chance of becoming the best. So focus on value not the amount.
P.S.S.S. You may want to opt in to one of the pages and take advantage of the 20 Marketing EBooks I am giving out. I may not have them available for long so if you want them opt in right away – they have a $597.00 value.
- http://www.EarnWithResorts.info or
- http://www.SimpleGreenPlan.info
P.S.S.S.S.
You’re going to have questions on the above, so call me anytime during the day and If I am on the phone, just leave your name and why you are calling and the best time to call you and I will get back to you right away!
All the best to you,

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