When I first started building my business I would invest several hundred dollars into names, phone numbers and email addresses and start dialing for dollars. I recall thinking that I had found the gold vein. Wow how easy is this, I buy the names of people who want to join and then sign them into my business. Best of all I didn’t even need to leave my home to get the numbers because they were delivered right to my email tray.
After 9 years of dialing numbers I have found that all leads are not created equal and all of the hype that describes these leads is rarely even close to the truth. I would get some leads that I thought if I hit my had with a hammer the pain would be less than calling one more of those so called “Hot Prospects that are eagerly waiting to hear about your opportunity!” Wow …..eager? most of them would slam the phone in my ear.
Not all lead sources are bad and there are some that I have found to be very reputable; however, calling “cold leads” or leads that have never heard of you or your opportunity can really leave you feeling discouraged. Be a top leader in my company my wife and I were flown from our home in Alberta Canada to Miami and then on to Jamaica for a week and stayed at a beautiful Sandals Resort. We had a great time and while there I had the opportunity to meet another top recruiter. This guy was amazing! He was a sign up machine and in November of o8 signed up 25 people into his team.
My wife Pat and I walked into a lounge at the resort and sat down and as luck would have it, it was this fellow. I wasted no time asking him where he was getting his leads and he said that he had been using a company that uses an auto responder system. You get a huge batch of leads each day to send out and the people that click on the links on the emails you send are the ones you call back.
I could hardly wait to leave the resort to get back to business and try this new lead source myself. I did manage to enjoy the sun and ambiance but when I got home I signed up for those leads. It took me a short time to get comfortable with the system and I was up and going. Imagine how cool it is to talk only to people that know what business you’re in and already know your name and expected you to call them. Marketing can be a lot of fun and very rewarding once you have the right tools and strategy
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I think having trainings in cold calling will help you achieve successful leads like SEO leads etc.
Hey Gerard,
Yep I agree with that there are tons of reaching out ways to get in front of people but without some coaching on what to do next can have a huge impact on your success.. I like this quote “education can be expensive but ignorance is more expensive”
Lead sources are just that lead sources …….thanks for the comment
Hey Chuck,
I couldn't agree more. Ignorance is not always a bliss. To me, learning something new is fun and fulfilling. I do believe that knowledge is power.
Hey Chuck,
I couldn't agree more. Ignorance is not always a bliss. To me, learning something new is fun and fulfilling. I do believe that knowledge is power.