“My Proven Way” (MPW) is a simple and affordable alternative lead source for people in the MLM industry. Lead vendors put out landing pages and capture people’s contact information and then turn around and sell that information multiple times ranging from $2-$10 per sale. Often when people begin buying leads, they believe that they are the only person to have received that person’s contact information. In reality MLM leads are sold anywhere from two to a dozen or more times.
Obviously each time a prospect is contacted by a marketing representative a prospect is less willing to hear another business presentation. These leads are called “cold market prospects” and it is a fitting metaphor to call them cold, because when you call them on the phone these leads are often very suspicious. Creating a relationship with a prospect is the most ideal way to find people for our business. People want to do business with people that they know, like and trust. Calling a stranger at seven o’clock in the evening and expecting him to trust you and hand over his credit card, spending upwards of $300-$2000 is the same as panning for gold in your shower – not going to happen!
