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Archive for October, 2009




I recall one of the very first things I was asked to do when I got into MLM was to write down my goals. This was described to me as being one of the most important things I needed to do and I was a bit ambivalent about it. After all what I really needed to do was make some money doing marketing. I saw a lot of people that were making a “lot of money” and that was “goal” enough for me.



My coach told me to get a card and write down my dream goal on it and if I could find a picture and add that to it as well. He encouraged me to look at my dream card often. Well I had my dream on a card and I read it multiple times a day. Nothing seemed to be happening and so I went back to my coach and he said it was great that I had my card done and was impressed when I said even had a Dream Board started. He then asked me what my daily goals looked like and my expression gave me away – I didn’t have any.


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Imagine how cool it would be to have your phone ringing with people seeking you out wanting to know about your business. No more spending hours on the phone trying to reach people who are not interested in talking to you because they think you’re one of those Tele-Marketer types. You check your email and there are 15 new people that signed up with your business. This sounds pretty amazing and perhaps if you have been marketing for a while it seems like a fairy tale but for an elite few this is how there day starts.
One of my coaches had 10 to 15 people joining his business every day as a result of duplication that was taking place in his team. More recently I found a new mentor that does this through his own leveraged efforts. He does not buy a single lead and yet each day he has people contacting him wanting to know more about him. His name is David Wood. David is a Master Blogger, Article writer and a very successful network marketer.




David uses a concept that is based on Magnetic Attraction which is a term made famous by Mike Dillard more commonly referred to as Magnetic Sponsoring. The idea behind this approach to marketing is that you make yourself attractive to your potential recruit by offering value without first asking for commitment or money. It is about developing a relationship with the people you would like to have in your business. This is not the way most MLM people build their business as most are taught to pitch the deal immediately and see if they join.




There is a new Pre-Launch happening every day it seems and we are getting overloaded with email pitches to join some new awesome business that will take us to the land of milk and honey. Those of us that have been marketing for any length of time understand that Network Marketing is all about relationship building and not about getting in at the top in some new pre-launch. When you offer to help some one struggling in their business you will get a friend for life. Over time these friends will seek you out because they respect you and view you as a true leader. You didn’t try to pitch them, you focused on helping them solve their problem you and this is the core concept in Magnetic Sponsoring and Team Building.



If you are interested in learning more about this concept and would like to see how you could use it in your MLM business to start creating huge growth, simply click on the link below and get registered for a Free Attraction Marketing Email Series. I will share with you these same concepts and strategies that can easily add 20 to 50 Free Leads to your Email every day. Ask yourself this question – How many more people could you sponsor each day, if 20 to 50 people were emailing you and asking you to contact them?  Register and find out how amazing this is. We have a Weekly Training Call each week that you can listen in for free and no obligations.



For those of you that are ready to really dig in and start having instant success at this I have a Free 7 Video Boot Camp on Magnetic Sponsoring



Click Here To Access My System And Learn How To Generate 20 to 50 Free Leads Per Day

Objections are not always a refusal, but objections can cause most new network marketers blood to run cold. Every human being wants to be received in a loving way, and we all are ultimately seeking approval. By the time we reach adult hood we have learned to fear the word “no”. When we represent a product or service we are in effect saying this is something good and you should get it. When we ask for the order or for the person to join our business we risk receiving that terror causing word “No” and this may leave us feeling hurt .


I recall my first few years in marketing and they bring back memories of having sweaty palms and a trembling voice. I wanted this person to join my business and yet I was scared that the she might say no. If my prospects said “no” I often felt hurt, because it felt she wasn’t rejecting my business she was rejecting me and my business. After a time I realized a “No” response wasn’t a personal rejection and I didn’t need to feel bad. I was offering my prospect a way t0 make some money and in return my company would give me a commission and it was a win win. By helping them get into my business I was doing my prospect a favor,  because I was giving her an opportunity to create extra income for her family.

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There are an abundance  of MLM Scams in existence these days and it is  prudent to do one’s due diligence before investing one’s time and money. This of course is true any time we are making an investment because the marketing arena is not the only place those “scam folks” lurk.


In my earlier article Hard Work can Destroy Your Business my point was that while hard work is important, leveraging ones efforts is the best way to go. Wealth can ONLY be created in one of two ways:
a) Put money to work
b) Put people to work


As required in any performance based activity skill is required and one must acquire either personally those needed skill sets or acquire people that have them. (Donald Trump in his recent best seller “Think Big” recommends you learn the skill sets needed in any endeavor you are planning to profit from but leverage yourself by employing the best people you can find and watch them to make sure they are performing to the level expected.)

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Have you ever had a Rep that was a real nice person and they always sounded eager to work their business but they could never find the time to start?


Over the past 10 years I have had the opportunity to work with a lot of folks in building their MLM business. Some folks that you sign up and within a day they have memorized everything there is to know about your company, products and services and they can recite the compensation plan forwards and backwards. Some people you bring into your business enter the witness protection plan right after you say welcome to the team. They cannot be reached by phone or email and you are left wondering why they joined in the first place.

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