Calling leads was perhaps the scariest thing that I have had to learn how to do. I recall the first time I joined an MLM. The person that signed me up showed me all the numbers and convinced me that I was on my way to success. I called a friend and asked him to go over the numbers with me and he assured me that I was on right path. So I cut the check and signed up with the company. It was exciting and I can recall replacing my normal sheep counting at bed time with counting one hundred dollar bills.


Actually I never have count sheep to get to sleep, that is something I usually have no problem doing but I have to admit I did spend a few sleepless nights envisioning a new car,  a big new house and a robust bank account. It was great, I was on my way. I was not able to dive in immediately as I had other obligations at the time I joined so when I finally looked at my starter kit a week later it told me to write down on a sheet of paper my reason for doing the business. Man, that was so easy to do, after all, I was going to become wealthy – a self made man. The next step caused me to have difficulty swallowing. I was now required to write a list of names of people that I knew.


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If I Do Sales Then I will:

1. Have to do public Speaking – Marketing and Sales requires public speaking to varying degrees and most people would rather die than do public speaking.  Standing in front of large audiences is not a requirement to become successful in any MLM.

1. Become a pushy, self serving person - Most people believe that the act of Sales means manipulating or coerce another to buy something they don’t want, can’t afford and will never use – seasoned with tons of pressure to close the deal. Professional marketers never do selling or convincing – they sort.

1. Lose my friends and my family if I do an MLM – A commonly held belief is that to do an MLM means that it would be necessary to pressure ones friends and family to join their MLM business and in so doing ultimately lose their family and friends love and respect.  When you act with integrity this is a non-issue.

With these prevailing myths it is no wonder most people’s knee jerk reaction is to say no to joining an MLM.

Sadly, folks involved in sales marketing often get unjustly stereotyped. The truth is that referral marketing is one of the oldest forms of marketing that exists. Sales and marketing is a very needed and noble profession. We would not have food to eat, clothes to wear, or even a car to get to work in if we had no one sell us our products and services. We think nothing of recommending a great restaurant or an excellent holiday “get-a-way” to a friend. If you had the cure for cancer you would gladly share it. Many people in the trades have experienced the “good friend” that expects him or her to repair his electrical, fix his car or sell his house at cost or even less because of the friendship they share. Friends helping friends is the underlying principle that is being played out.

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So Work Smart!

There is a belief that dates back to the dawn of time that he who works hardest is the one who always succeeds. This is a myth and needs to be packaged up and sent to the big deceiver in the ground. One of favourite examples of this is “practice makes perfect”. This is an absurd saying, because practicing the wrong thing a million times will not trigger perfection to take place. Now Mike Litman, a motivational speaker that I absolutely admire always says “You Don’t Have To Get It Right, You Just Have To Get It Going!” At first blush it would seem doing it wrong is ok; however this is not the case Mike is simply saying, don’t wait until everything is perfect get started “DOING IT” and improve as you go.

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